Webinar: Get to know your customer through Dialogue

by   |    April 10, 2014

Multimedia communication has become the de facto medium for marketing, surveys, training, employee screening, and many other aspects of business today. But until now they have been one-way conversation, with little opportunity to collect information about your viewers. Read More…

Webinar: Establish Competitive Advantage Through Customer Centricity

by   |    June 2, 2013

More and more companies are talking about “customer centricity” as a new management framework that allows them to build stronger relationships with customers by better understanding their behaviors and anticipating their needs. But many firms have very different perspectives about what customer centricity means, and these definitions are often quite contradictory. Dr. Peter Fader will clarify this important concept and convey what executives really need to know about this area. Read More…