It’s hard to escape the big data hype these days. But the hype is happening for a reason, and that’s the massive flood of data that digital marketers are collectively generating and the big promise that big data analytics can generate deep customer insights and drive relevance in offers and messaging. In this presentation, we will share actionable insights regarding the potential for big data by looking at the strategies, processes, and technologies Best-in-Class firms are adopting around data analytics for marketing today.
Finally, CMOs can make better decisions about the campaigns and offers that will serve customers more completely—based on critical elements such as customer needs and likely next action – so they can do more than just drive conversions… they can predict them.
Graeme’s presentation will be followed by a live Q&A session.
Date: Tuesday, July 16, 2013
Time: 12:00 pm ET/ 9:00 am PT
Duration: 60 minutes (including Q&A)
Featured Speaker: J. Graeme Noseworthy, Strategic Messaging Director – Big Data for Marketing, Media & Entertainment
Graeme Noseworthy is a marketer on a mission. Graeme’s sole focus is to develop and deliver the messaging and marketing that demonstrate the value that IBM’s PureData Systems & Big Data Platform deliver to digital marketing, media & entertainment professionals and their CMOs around the world. Before becoming a dedicated and passionate IBMer, Graeme worked as a Client Engagement Director at a Massachusetts based advertising agency where he lead the charge in opening up new lines of business and creating innovative content across a variety of industries and client types.
Prior to working on the agency side, Graeme created and implemented the strategic marketing plans and programs for the Staffing Industry Segment at Monster Worldwide. Graeme is a graduate of Bridgewater State College and he has built a career by serving on the front lines of sales, business development and marketing operations for a series of industry leading high tech companies and marketing service providers. Read more about Graeme’s career on LinkedIn or see what he is up to on Twitter via @graemeknows.