Analytics and the Drive for New Opportunities in Micromarket Targeting

by   |    September 12, 2012

Sometimes good things come in small packages. In business-to-business sales, big data tools and techniques are digging up veritable truffles in the form of micromarkets. Running the right algorithms on a variety of data makes it possible to refocus sales efforts on the market slices with the most potential—often with dramatic results, researchers from McKinsey & Co. report. Read More…

supermarket photo by Polycart

Price Optimization Firms Bring Dynamic Pricing to Retail Aisles

by   |    September 11, 2012

Individualized pricing methods once primarily associated with buying airline tickets have come to the supermarket aisles, as well as to the shelves of brick-and-mortar and online retail stores. Understanding the product preferences of individual shoppers allows retailers to create prices and special offers tailored to that specific consumer’s purchase patterns. Read More…

4 Rules for Planning Big Data Projects

by   |    August 16, 2012

Unlike traditional business intelligence investments, the best practices for planning big data projects are evolving, along with new tools and analytics techniques. Here are four ways such projects are different from traditional BI. Read More…