Posts Tagged ‘Strategy

The Customer Centricity Imperative

by   |   March 18, 2013   |   Leave a comment

Peter Fader writes in Customer Centricity that despite everything you may have ever learned about business, all that you’ve been told about customer relations and despite even your gut instinct, the truth is that the customer is not always right. Rather, the right customers are always right. Read More…

How Data Management Leads to Advanced Web Analytics

by   |   February 20, 2013   |   Leave a comment

There is a wealth of information being generated every time a customer browses a company’s website. But many businesses aren’t collecting that information, and those that are often don’t use it to better understand who is coming to their website and Read More…