Posts Tagged ‘Strategy


How Zillow Turned Scattered Data into a Growing Business

by   |   June 3, 2013   |   Leave a comment

Many enterprises are still struggling with how to get value out of their own data. But some companies, like online real estate marketplace Zillow, have made products  entirely out of data from outside their organization. In Zillow’s case, the entire Read More…



How Big Data Projects Can Start in the Boardroom

by   |   May 24, 2013   |   Leave a comment

Data projects have traditionally started in IT or by line-of-business managers looking to get ahead. But now that data is more often viewed as a valuable asset, C-suite executives are proposing and sponsoring big data projects more regularly, according to Read More…


A Real-Time Mind-Set for Marketing

by   |   May 21, 2013   |   Leave a comment

In discussing enterprise marketing strategy, don’t use the word “social,” writes author David Meerman Scott in this opinion piece. Instead, substitute “real-time.” A powerful competitive advantage flows to organizations with people who understand the power of real-time information, he adds. Read More…


The Rise of Real-Time Marketing in a Data-Driven World

by   |   May 6, 2013   |   Leave a comment

David Meerman Scott has a wakeup call for marketers’ traditional way of approaching customers and campaigns designed to reach them: Stop working so much on the future. Instead, focus on the now. Scott, a marketing strategist and author of several Read More…