Posts Tagged ‘Strategy

Consumer Data Privacy and the Importance of a Social Contract

by   |   August 6, 2013   |   Leave a comment

Ilana Westerman helps Fortune 500 companies hone their digital brands and spends a lot of time on privacy. In an interview, the CEO of Create With Context explains why she encourages clients to create a framework of trust with consumers and why understanding what consumers expect from the companies they do business with is a key element of that strategy. Read More…

Creating the Right Conditions for Chief Data Officer Success

by   |   July 15, 2013   |   Leave a comment

In “The Case for the Chief Data Officer,” Peter Aiken and Michael Gorman note that while more than half of the organizations they asked recognize the need for the position but have not started a process to establish one. In this book excerpt, the authors describe how enterprises can lay the ground work for a leader in charge of “leveraging data assets in support of strategy.” Read More…