Posts Tagged ‘social media

NetBase: Natural Language Processing to Decipher Customers’ Social Media Sentiment

by   |   June 8, 2012   |   Leave a comment

Click on almost any Twitter hashtag or trending topic and you’re awash in opinions about consumer products, companies and celebrities. Marketers, customer service reps and product developers want to make sense out of these references. They’re finding some answers with the help of text analytics software from vendors such as Mountain View, Calif.-based NetBase Solutions. Read More…

IPO Aside, Facebook’s Long-Term Prospects Depend on Mining Unstructured Data

by   |   May 24, 2012   |   Leave a comment

Facebook’s stock slid after its initial public offering of $38 on May 18, closing at $32 on Wednesday. But the stock’s out-of-the-gate slide—and the onset of legal challenges that have hit the IPO process—are more of a reflection of Wall Street’s fixation on short-term gains and less a judgment on the long-term value of Facebook’s massive store of user-created unstructured data, according to veteran observers of technology IPOs. Read More…