Posts Tagged ‘real time

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How Lambda Architecture Can Analyze Big Data Batches in Near Real-Time

by   |   October 8, 2013   |   Leave a comment

The two requirements of big data projects–real-time information from a continuous flow of data and the analysis of immense data volumes–are generally at odds, writes Rajat Jain of Qubole. In this opinion article, he asserts that the Lambda Architecture, coined by Nathan Marz, represents a two-layered processing approach to address this problem. Read More…

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A Real-Time Mind-Set for Marketing

by   |   May 21, 2013   |   Leave a comment

In discussing enterprise marketing strategy, don’t use the word “social,” writes author David Meerman Scott in this opinion piece. Instead, substitute “real-time.” A powerful competitive advantage flows to organizations with people who understand the power of real-time information, he adds. Read More…