Posts Tagged ‘big data



From Hype To Reality: Targeting Success in Data-Driven Marketing

by   |   April 30, 2013   |   Leave a comment

The promise of data-driven marketing has two parts: different data sources and analytics will bring a better understanding of your target audience, and marketers will know how to get the right message about a product in front of the right Read More…



User Discussions About Hadoop Grow Deeper as Technology Matures

by   |   March 4, 2013   |   Leave a comment

This is supposed to be the year of Hadoop and big data adoption, where companies get off the fence and buy into systems that will help them make data-driven decisions in their everyday business processes. And the Strata Hadoop World Read More…




CIOs Must Build Roadmap, Manage Expectations for Big Data Adoption

by   |   January 18, 2013   |   Leave a comment

Business executives want their companies to quickly adopt new big data technologies, but CIOs know implementing these projects is complex. says Martha Heller, author of a new book about IT leadership. In this podcast, Heller discusses how CIOs need to manage what she calls the paradoxes of their role and how this effects their work on big data projects. Read More…