Posts Tagged ‘analytics


Starbucks has launched a project to enable customers buying goods using their smartphones using the Square payer application. Photo via Starbucks video.

A Potential Feast for Customer Analytics, Digital Wallets Face Challenges to Widespread Adoption

by   |   September 5, 2012   |   Leave a comment

Payments made from digital wallets carry a rich electronic signature: who you are, where you are, when you are making a transaction, and more promising rich analytics opportunities to connect retailers and consumers. But as a growing list of players—Starbucks, PayPal, Google, Discover, Wal-Mart—strive to make smartphones as good as cash, experts say there are several challenges industry must overcome to make digital wallets work. Read More…