Posts Tagged ‘analytics

Using Analytics to Build Your Data Science Team

by   |   November 7, 2012   |   Leave a comment

The global analytics talent shortage makes creating a well-rounded data science department a daunting task. Personalities collide, skill sets vary and a traditional interview is not always an accurate determination of whether a professional will fit the position. Talent Analytics Read More…

Romney and Obama

Two Very Different Predictive Models for the Presidential Election

by   |   November 5, 2012   |   Leave a comment

Business analysts would do well to pay attention to the scrutiny that election prediction models engender. While the readouts from a customer analytics project won’t rival the passions generated by a close contest for the White House, there are two important takeaways from the political fray. First, the audience for your predictions needs to understand the terms you use to communicate your findings. Second, you need to be ready to defend your model against loud criticism. Read More…

Samsung Galaxy by Bin im Garten via Wikipedia

The Move to Mobile Analytics Requires Cultural, Technical Shifts

by   |   October 30, 2012   |   Leave a comment

If the goal of big data analytics initiatives is to make better decisions faster, then mobile devices are an essential touch point where employees and customers will reap the benefit of the right information at the right time, no matter where they are. To achieve success requires both cultural changes and technology choices, experts at events focused on mobile analytics said. Read More…

Romney and Obama

Presidential Debates Provide Living Laboratory for Marketers Studying Sentiment Analysis

by   |   October 19, 2012   |   Leave a comment

For those watching, the presidential debates have been full of drama, both on their TVs and on their digital devices. It is that second screen and the data generated by social media users, bloggers and forum participants that provides a living laboratory for sentiment analysis, and reinforces some fundamental lessons for marketers. Read More…