Privacy Policy

Please note that this Privacy Policy was updated on 8/15/2014.

Collection of Information

Data Informed collects personally identifying information during the registration/subscription process. In addition, information is collected through certain portions of this web site where users specifically and knowingly provide such information along with content submissions, community postings or suggestions. No information is collected without the user’s knowledge.

Use of Personally-Identifying Information

Data Informed  may use such information for the purposes of customer service, subscription fulfillment, obtaining editorial feedback or input, or informing users of other products and services offered by Data Informed or its sponsoring organizations. Please note that in instances of sponsored content, which may include but is not limited to webinars, white papers, guides, e-books, and Q&As, your contact information may be provided to the sponsor.  Sponsored content helps fund Data Informed, allowing us to create and supply readers with great original content. Customers wishing not to receive any additional information from Data Informed  or its sponsors may send an email request to and the request will be honored.


This site uses cookies to provide users with easy access to restricted material and to help us continually improve the site by monitoring usage patterns. Cookies are pieces of information that web sites transfer to a user’s hard drive for record-keeping purposes. For example, they allow you to save passwords and preferences.

The cookie itself does not contain any personally identifying information, although it may enable Data Informed  to relate your use of the site to personally identifying information that you previously submitted, if any. Most browsers are initially set to accept cookies. If you’d prefer, you can set yours to refuse cookies. However, it is likely that most areas of the site will not function properly if you do so.

Data Informed reserves the right to change this policy at any time by notifying users by email or through a notice posted on this site.

Analytics Tracking Tools and Associated Cookies:

Wellesley Information Services place online tracking technology, such as a cookie, on your computer. The cookie itself does not contain any personally identifying information, except when such information has been supplied by you as a subscriber or registered user. In addition, cookies placed on your computer by a third-party advertiser may be used by advertisers to collect web viewing data to serve further online-based advertising known as behavioral advertising.

If you have registered with our website, the information in your cookie is used to provide a more personalized experience on the website.

If you have not registered with our website, we may place a cookie on your computer to help provide a more personalized experience. This cookie identifies you as a unique user by means of a tracking ID, but we cannot link that user ID with personally identifying information about you, such as your name or email address. Other cookies without personally identifying information are used to manage the banner advertisements or personalized information presented to you on the website.

Browsers or third-party software can allow you to block the use of cookies while surfing this website. Third-party “anonymizer” services can mask information in your cookie, like your computer’s IP address. In such cases, you would not be able to take advantage of most of the personalization services offered by the website.

Remarketing and Third Party Advertising Technologies

The aggregated information we collect is used to improve the content and design of the website; to help advertisers, potential advertisers, or marketers assess the suitability of the website for their ad campaigns; or to serve clear GIFs, also known as pixel tags, that place cookies on your computer. These cookies allow our ad-serving company, DoubleClick, to manage its online advertising to you. Google has additional information available about third party advertising technologies. See their Advertising and Remarketing Guidelines and Restrictions.

WIS has contracted with DoubleClick to serve all advertising on our website itself and through our email newsletters and other online products. When DoubleClick serves ads, it recognizes certain types of non-personally identifying information, such as your IP address, your browser brand and version, your computer’s operating system, your service provider, and your time zone. DoubleClick also uses cookies to note the general content of the sites that you visit over time in order to serve ads on this website and other websites. The pages you visit on our website are not connected with personally identifiable information collected either on our website or on other websites.

For more information about the non-personally identifiable information DoubleClick collects, and about the opportunity to opt out of such data collection, please visit Google has additional information available about their Remarketing Privacy Guidelines, Policies, and Restrictions

We use web metric vendors to gather information that helps us understand how you use our website and other online products. You may opt out of the DoubleClick cookie by visiting the Google advertising opt-out page or you may opt out of Google Analytics by visiting the Google Analytics opt-out page.