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Focus On: Human Resources Analytics

by   |    February 10, 2014

The potential for analytics in the hands of human resources executives is clear: With data about employees’ performance, satisfaction and compensation, and insight about business needs, the executives can make better decisions about rewarding, retaining and hiring staff. As with Read More…

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Focus On: Marketing Analytics

by   |    January 28, 2014

Listen to Dennis Dunlap, the outgoing CEO of the American Marketing Association, list key developments affecting CMOs and their teams in recent years, and notice how many involve data: “The rise of digital marketing. The integration of social media channels. Read More…