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Dollar General uses 1010data to track the contents of shopping baskets to analyze correlations among consumer choices.

1010data Offers Data Warehouse-as-a-Service for Analytics Queries

by   |   September 24, 2012   |   Leave a comment

Among the strengths of the spreadsheet: many business users already know how to interpret numbers on one. 1010data takes this idea and expands it exponentially. The company’s software-as-a-service data warehouse provides fast-response queries to datasets that contain hundreds of billions of rows, serving up results via a Web browser into familiar formats including Microsoft Excel. Read More…



Analytics and the Drive for New Opportunities in Micromarket Targeting

by   |   September 12, 2012   |   Leave a comment

Sometimes good things come in small packages. In business-to-business sales, big data tools and techniques are digging up veritable truffles in the form of micromarkets. Running the right algorithms on a variety of data makes it possible to refocus sales efforts on the market slices with the most potential—often with dramatic results, researchers from McKinsey & Co. report. Read More…




Starbucks has launched a project to enable customers buying goods using their smartphones using the Square payer application. Photo via Starbucks video.

A Potential Feast for Customer Analytics, Digital Wallets Face Challenges to Widespread Adoption

by   |   September 5, 2012   |   Leave a comment

Payments made from digital wallets carry a rich electronic signature: who you are, where you are, when you are making a transaction, and more promising rich analytics opportunities to connect retailers and consumers. But as a growing list of players—Starbucks, PayPal, Google, Discover, Wal-Mart—strive to make smartphones as good as cash, experts say there are several challenges industry must overcome to make digital wallets work. Read More…