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NetBase: Natural Language Processing to Decipher Customers’ Social Media Sentiment

by   |   June 8, 2012   |   Leave a comment

Click on almost any Twitter hashtag or trending topic and you’re awash in opinions about consumer products, companies and celebrities. Marketers, customer service reps and product developers want to make sense out of these references. They’re finding some answers with the help of text analytics software from vendors such as Mountain View, Calif.-based NetBase Solutions. Read More…