Search Results:

supermarket photo by Polycart

Price Optimization Firms Bring Dynamic Pricing to Retail Aisles

by   |   September 11, 2012   |   1 Comment

Individualized pricing methods once primarily associated with buying airline tickets have come to the supermarket aisles, as well as to the shelves of brick-and-mortar and online retail stores. Understanding the product preferences of individual shoppers allows retailers to create prices and special offers tailored to that specific consumer’s purchase patterns. Read More…