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7 Best Practices for Retail Analytics Projects

by   |   October 2, 2012   |   1 Comment

The best retail analytics projects guide business decisions by providing compelling insights into consumer behavior. But because these projects are so strategic—and so challenging—experts in the field say it pays to follow these best practices. The benefits outweigh the costs—and should lead to profitable gains. Read More…

supermarket photo by Polycart

Price Optimization Firms Bring Dynamic Pricing to Retail Aisles

by   |   September 11, 2012   |   1 Comment

Individualized pricing methods once primarily associated with buying airline tickets have come to the supermarket aisles, as well as to the shelves of brick-and-mortar and online retail stores. Understanding the product preferences of individual shoppers allows retailers to create prices and special offers tailored to that specific consumer’s purchase patterns. Read More…

7 Misconceptions About Data Lakes

by   |   February 17, 2017   |   1 Comment

As big data becomes an increasingly integral part of business operations, companies are looking for ways to make data ingestion and analysis easier in order to deliver faster, more insightful results. The data lake has emerged as a popular big Read More…