McDonald’s Moves to Franchise-Level Analytics to Elevate Performance

by   |    August 29, 2013

How much analytical rigor can you bring to the business of serving hamburgers and French fries? Quite a lot, it turns out. Rainer Dronzek, director of operations research at the McDonald’s Corporate Innovation Center, unpacks traffic inside and outside the restaurants, using point-of-sale data, video analytics and 3D simulations of traffic patterns. The goal: improve traffic flow and efficiency, thereby improving customer experience and McDonald’s bottom line. Read More…