Focus On: Location Analytics

by   |    September 13, 2013

The question of where—where are our customers, shipments, risks, opportunities and more—is becoming more important to businesses as more devices collect and emit location-based data. Projections from IDC that one billion smartphones will ship this year, and 1.7 billion more Read More…


Guide to B2B Pricing Analytics

by   |    September 11, 2013

Spend any time listening to vendors of B2B pricing analytics solutions, and their pitches can be compelling. Readily peppered with phrases such as “scientific analysis,” “big data,” and “profit optimization,” they paint an alluring picture of growing revenues and accelerating Read More…



McDonald’s Moves to Franchise-Level Analytics to Elevate Performance

by   |    August 29, 2013

How much analytical rigor can you bring to the business of serving hamburgers and French fries? Quite a lot, it turns out. Rainer Dronzek, director of operations research at the McDonald’s Corporate Innovation Center, unpacks traffic inside and outside the restaurants, using point-of-sale data, video analytics and 3D simulations of traffic patterns. The goal: improve traffic flow and efficiency, thereby improving customer experience and McDonald’s bottom line. Read More…