NetBase: Natural Language Processing to Decipher Customers’ Social Media Sentiment

by   |    June 8, 2012   |    Leave a comment

Click on almost any Twitter hashtag or trending topic and you’re awash in opinions about consumer products, companies and celebrities. Marketers, customer service reps and product developers want to make sense out of these references. They’re finding some answers with the help of text analytics software from vendors such as Mountain View, Calif.-based NetBase Solutions. Read More…









Beware of the Data Fetish

by   |    May 31, 2012   |    Leave a comment

I recently came across a new term: data fetish. It refers to the tendency of some people to credit new data and analytics technologies with a greater advancement and capabilities than they deserve. Making the point in an interview with Technology Review was Peter Read More…