Halloween enjoyed a resurgence last year, and this year is shaping up to be another success for retailers. According to a National Retail Federation survey, total spending is expected to reach $6.9 billion.
Retailers can thank millennials for much of that.
According to the NRF’s 2015 Halloween Consumer Spending Survey, 81 percent of 18- to 34-year-olds are planning to celebrate Halloween.
Spending on adult costumes is expected to exceed that for children’s costumes. This likely is being driven by millennials, who are outpacing the total population in several measures of holiday spirit.
Millennials are leading the way in dressing in costumes, throwing or attending a Halloween party, and even dressing their pets in costumes.
In addition, one third of millennials plan to visit a haunted house this year, compared to 18 percent of the total population.
Millennials are expected to spend an average of $87 on Halloween supplies, including costumes, decorations, candy, and greeting cards, compared with an average of $74 for the total population.
Best wishes for a safe and happy Halloween!
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Scott Etkin is the editor of Data Informed. Email him at Scott.Etkin@wispubs.com. Follow him on Twitter: @Scott_WIS.
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