The National Retail Federation’s annual survey predicts a slight increase in consumer spending this back-to-school season, led by rising demand for electronics, clothes, and, of course, the perennial need to restock last year’s school supplies.
The NRF study predicts the average family with school-age children will spend $669.28 on back-to-school clothes, shoes, supplies, and electronics. When combined with college, total back-to-school spending nationally is expected to reach $74.9 billion.
Brad’s Deals, the consumer savings web site with more than 10 million subscribers, surveyed its users about their back-to-school shopping plans. The results are compiled into this infographic. The results track with the NRF survey findings, as 58 percent of respondents said they plan to spend more than last year, and 47 percent plan to purchase electronics.
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