Whitepaper: IBM Marketing Performance Analytics

by   |   May 14, 2014 7:00 am   |   0 Comments

Empower marketing professionals to analyze and act on marketing performance data.

This report explains how the IBM Marketing Performance Analytics solution can help them:

- Leverage marketing performance metrics to generate driver-based campaign & program plans
– Access cross-channel campaign data from multiple data sources to unlock insights and support data-driven decision-making
– Simulate marketing scenarios to improve decision-making and optimize planning and budget allocations



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