From repair crews in the field, to sales personnel at a client’s office, to chief executives in the boardroom, all levels of employees can benefit from having operations information no matter where they are. With tablets and smartphones becoming more prevalent in business, mobile analytics and BI can make a real business impact by keeping employees up to date.
MicroStrategy CTO Jeff Bedell and Dan Kerzner, the company’s senior vice president for mobile, said mobile devices are changing the way businesses review their business intelligence and analytical reports. The devices’ touch screens allow users to interact with the results, and this kind of access changes they way end-users experience this data, inviting them to interact in the moment. C-suite executives are passing around iPads in the boardroom with up-to-the-second information and operations managers can get reports first thing in the morning with what Bedell and Kerzner call “pillow metrics.”
In this interview with Data Informed Staff Writer Ian B. Murphy, Bedell and Kerzner discuss the types of applications that businesses are using to take advantage of sensors in a smart phones. (Podcast running time: 14:46.)