Data Informed contributor guidelines

Data Informed welcomes contributors from experts in the field. Our mission is to make big data and analytics work for business and IT managers, to give them actionable insights to empower them to deliver real value for their organizations.

We know that big data is available to any company with the vision to use it. The challenge is in the execution: How do you achieve practical, attainable, measurable results? What results should you expect? Which tools and methodologies are most appropriate for the task? What are your competitors doing and how does that affect your plans?

Data Informed, published at, provides information to help business and IT managers answer these and other questions.

Specific notes for contributors

Approximate length of pieces: A minimum of about 750 words to a maximum of about 1,700 words. Less than the minimum often doesn’t deliver enough value to the reader. More than the maximum often means the writing needs to be tighter. However, longer-form pieces can be worked out in advance with the editor.


* Make an argument.

* Teach readers something they don’t know.

* Use examples, illustrations, evidence, to support your points.

* Expect the readers of this piece will represent a range of experiences. Some will work in the same industry as you and some will not. Some will lead business organizations, and some will manage and work in IT. All are curious for ways to do their work better. Some will want help to make a point in their office with colleagues with your help.

*  Include links to sources your reference. For example, if you refer to “a recent study,” include a link to the study results or where readers can access the study.


* Refer to your company’s technologies or services.

* Consider this an advertisement. (When you publish a piece that’s smart, readers will want to know more about you.)

* Use footnotes. Please include hyperlinks whenever possible.

Other points to know:

* We encourage that you share an outline before you submit a draft. An outline can be a simple list of points you plan to cover.

* Your piece is subject to editing.  We might have questions to help readers understand your points, or to clarify the meaning of your text. (Working on an outline can make this process proceed more smoothly.)

* If the piece is accepted, we will ask for a photo of the writer to post with the piece, and information for a short bio, including an email address or Twitter handle.

Have an idea? Contact us here!