An Introduction to Marketing Analytics

by   |    February 8, 2013

When consumers make a purchase, ring a call center, visit a website, click a banner ad, comment on social networks, or join a loyalty program, they’re producing valuable data—data that savvy marketers can analyze to make better business decisions. Marketing Read More…


An Introduction to Sentiment Analysis

by   |    February 5, 2013

Companies have always wanted to know what their customers really think. And there are times when customers are very willing to share their views online. This is where customer sentiment analysis comes in, a fast-growing field that attempts to turn those online expressions into actionable insight. Read More…







Oracle Stresses All-In-One Database Approach

by   |    November 15, 2012

BURLINGTON, Mass.—Oracle believes its newest line of bundled hardware and software packages—the Exadata database and Exalytics in-memory analytical appliance—can cut costs and save time, freeing up budgets and employees to bring in new innovative systems. Exalytics, Oracle claims, saves time Read More…


Leading Retailers Harvest Big Data Analytics for Holiday Promotions

by   |    November 8, 2012

Last holiday season, the La Jolla Group, a firm that manages surfing brands O’Neill and Rusty, and motocross brand Metal Mulisha, ran online sweepstakes to capture social graph data about its online customers. It turned out to be too much data too fast. This year will be different: much more focused on programs that yield tangible results. It’s a lesson other retailers exploring big data must learn. Read More…