The Customer Centricity Imperative

by   |    March 18, 2013

Peter Fader writes in Customer Centricity that despite everything you may have ever learned about business, all that you’ve been told about customer relations and despite even your gut instinct, the truth is that the customer is not always right. Rather, the right customers are always right. Read More…


Peter Fader on the Importance of Customer Centricity

by   |    March 11, 2013

Technology for storing and analyzing data has advanced  to the point where there is no barrier to track the relationship a customer has with a company, whether it be through  commercial transactions, social media interactions, other means, or a combination Read More…







How Data Management Leads to Advanced Web Analytics

by   |    February 20, 2013

There is a wealth of information being generated every time a customer browses a company’s website. But many businesses aren’t collecting that information, and those that are often don’t use it to better understand who is coming to their website and Read More…