Starbucks has launched a project to enable customers buying goods using their smartphones using the Square payer application. Photo via Starbucks video.

A Potential Feast for Customer Analytics, Digital Wallets Face Challenges to Widespread Adoption

by   |    September 5, 2012

Payments made from digital wallets carry a rich electronic signature: who you are, where you are, when you are making a transaction, and more promising rich analytics opportunities to connect retailers and consumers. But as a growing list of players—Starbucks, PayPal, Google, Discover, Wal-Mart—strive to make smartphones as good as cash, experts say there are several challenges industry must overcome to make digital wallets work. Read More…


How a Small Data Error Becomes a Big Data Quality Problem

by   |    September 3, 2012

Data quality problems often begin with a tiny mistake in one part of the organization, but the butterfly effect can produce disastrous results, making its way through CRM, ERP, billing, data warehouse and other enterprise systems, writes Steve Sarsfield of Talend in this opinion article. Trustworthy data motivates people to harness the information in new ways, giving rise to fresh ideas. Read More…






ParAccel Analytics Platform Tuned for Hadoop

by   |    July 3, 2012

ParAccel has tuned its analytics platform to enable users to incorporate data from Hadoop into queries quickly along with data from traditional business intelligence (BI) sources. The software-based analytics platform runs on industry standard hardware, and was built to quickly combine Read More…



NetBase: Natural Language Processing to Decipher Customers’ Social Media Sentiment

by   |    June 8, 2012

Click on almost any Twitter hashtag or trending topic and you’re awash in opinions about consumer products, companies and celebrities. Marketers, customer service reps and product developers want to make sense out of these references. They’re finding some answers with the help of text analytics software from vendors such as Mountain View, Calif.-based NetBase Solutions. Read More…