Avoiding Pitfalls in Predictive Analytics Models

by   |    June 19, 2013

Predictive analytics enable better business decisions, but there are many pitfalls that can seriously skew the results. Enterprises can avoid such pitfalls through a careful analysis of the data combined with modeling techniques that do not place too much emphasis on variables that may be noise, writes Venkat Viswanathan of LatentView. Read More…










A Real-Time Mind-Set for Marketing

by   |    May 21, 2013

In discussing enterprise marketing strategy, don’t use the word “social,” writes author David Meerman Scott in this opinion piece. Instead, substitute “real-time.” A powerful competitive advantage flows to organizations with people who understand the power of real-time information, he adds. Read More…