In a truly modern evolution of business, market competition in the 21st century will play out on the “Third Platform.” This concept – the convergence of social, mobile, cloud, and analytics technologies – defines a terrain where consumers and companies alike can engage with and influence one another with immediacy and nuance. It is a realm of autonomy and choice for consumers, and so businesses face a new imperative: to personalize transactions by bridging enterprise systems of record with the systems of engagement.
As Executive Architect at IBM, Nitin Gaur thinks about this Third Platform as an influence on application design. In this Data Informed podcast, Gaur shares his thoughts on cloud and analytics, Uber, and the role of the third platform in the disruption of retail, service, and financial markets.
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