Birst Seeks to Make Analytics Accessible to Business Managers

by   |   January 7, 2013 4:50 pm   |   0 Comments

Birst has built its business analytics tools for business managers, not data scientists.

Most business managers and decision makers, according to Birst CEO Brad Peters, don’t have the luxury of an on-demand analytics team. So Birst tries to bring analytics to them by connecting its business intelligence tools to the data managers are already using, and making them powerful and simple.

Since October, Birst has announced the addition of predictive analytical models to its tools, connections to Cloudera’s enterprise Hadoop distribution, and new capabilities for mobile business intelligence. The company has also focused on the cloud as a platform for business intelligence.

In this video report from Birst’s San Francisco offices, Peters explains his company’s strategy and why the product was built for business managers.

Email Staff Writer Ian B. Murphy at Follow him on Twitter .

More coverage:

• Watch additional video reports on Data Informed.

• Thomas Davenport: Big Data Analytics Goes Beyond Internal Decision Support

• Study: Best Analytics Pros  Show Curiosity, Creativity and Discipline

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