How much should a business user know about Excel pivot tables in particular, or databases in general? Not much, according to Southard Jones.
Jones, the vice president of product strategy at business intelligence company Birst, says that by incorporating familiar user interfaces like the Google search box and by leading users to good choices for data charts, data visualizations can provide answers to questions that average business people need to answer.
On this episode of the Data Informed podcast, Jones explains his company’s approach to creating a tool that enables business users to build visualizations from their company’s data.
On December 9, San Francisco-based Birst introduced a new data visualization application designed for these average business users that is an element of its cloud-based business intelligence platform. With the launch of its Visualizer application, Birst joins a growing group of firms that have been building on the idea that visual displays democratize analytics, enabling people who are not data experts to gain access to insights.
In the podcast, Jones also discusses how a visualization tool can become a friend to overtaxed BI teams facing a long list of requests from business users.
Michael Goldberg is the editor of Data Informed. Email him at Michael.Goldberg@wispubs.com.
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