Will Hakes of Link Analytics

New Data Era Requires New Skills for Analysts, New Attitudes for Managers

by   |    October 9, 2012

It’s the first inning in the era of big data analytics, and the technologies and methodologies to pull value out of big data are viable and readily available. But in order to succeed in the game, according to Link Analytics CEO Will Hakes, there are a lot of changes that need to be made in the corporate and academic world to adopt the necessary skills and mindsets to take advantage of big data analytics. Read More…

Elea McDonnell Feit of Wharton Customer Analytics Initiative

Inside Wharton’s Research Center for Customer Analytics

by   |    October 3, 2012

When Tom Thomas, executive director of marketing intelligence for digital ad agency Organic, wanted to take his company’s customer conversion intelligence to the next level, he could have roped in some consultants. Or brought in a big data analytics company. Or partnered with another agency. Instead, he called in the Ph.D.s from a network established by the Wharton Customer Analytics Initiative. Read More…

Podcast: Data Gotham and New York City’s Data Community

by   |    September 5, 2012

John Myles White, a co-founder of the Data Gotham data scientist event in New York, discusses how real time analytics is pushing the frontiers of data science, and what data professionals from Wall Street, Madison Avenue and City Hall can gain from the gathering. Read More…