Market and Business Drivers for Big Data Analytics

by   |    September 16, 2012

To best understand what “big data” can mean to your organization, start by understanding the conditions that has led to its growing acceptance. In this article, the first in a series, David Loshin explains the economic drivers that make new analytics applications worth evaluating given today’s exploding data volumes, and the technology innovations that make such systems more accessible to more companies. Read More…




Analytics and the Drive for New Opportunities in Micromarket Targeting

by   |    September 12, 2012

Sometimes good things come in small packages. In business-to-business sales, big data tools and techniques are digging up veritable truffles in the form of micromarkets. Running the right algorithms on a variety of data makes it possible to refocus sales efforts on the market slices with the most potential—often with dramatic results, researchers from McKinsey & Co. report. Read More…