Max Jolly of Dunnhumby

7 Best Practices for Retail Analytics Projects

by   |    October 2, 2012

The best retail analytics projects guide business decisions by providing compelling insights into consumer behavior. But because these projects are so strategic—and so challenging—experts in the field say it pays to follow these best practices. The benefits outweigh the costs—and should lead to profitable gains. Read More…



Three Questions to Ask About Data Privacy When Managing Big Data

by   |    September 30, 2012

Companies that are delving into big data look for opportunities to break down organizational silos in search of new insights. But in doing so, it is important to think through how data handling practices need to change. Asking the right questions now about how employees use data, how they manage new data-based products and services and how customers expect their personal information will be handled will put enterprises in a better position to protect customer privacy and corporate trade secrets. Read More…


With Privacy at Issue, More Scrutiny for Treatment of Online Consumer Data

by   |    September 28, 2012

The notion of online privacy is hardly a new one. But these days, guidelines pertaining to it are evolving almost as quickly as data-gathering technology itself. As more and more companies harness the power of information collection and analysis to boost revenues, the pushback has intensified from regulatory bodies and public advocacy groups aiming to restrict the kinds of information to be collected and ways in which that information can be used in the marketplace. Read More…




What Would You Have Done with Apple’s Mapping App?

by   |    September 21, 2012

Apple’s decision to launch its Map app to replace Google Maps on iOS devices has brought consumer complaints. It brings up an interesting question for people who manage data, build applications and create data visualizations to generate new insights for both internal and external customers: What should a company do with a data-driven product launch like this? Read More…