Posts by Stephanie Overby:


Microsoft Global Security Operations Center illustration

Microsoft Global Security Team Implements Risk Management Dashboard with Real-Time Data

by   |   October 11, 2012   |   Leave a comment

As a wave of protests and demonstrations washed over Tunisia, Egypt, and Libya in early 2011, the Microsoft Global Security Operations Center (GSOC) activated its local and enterprise Incident Management Teams (IMTs) to ensure the safety of employees working in Read More…


Elea McDonnell Feit of Wharton Customer Analytics Initiative

Inside Wharton’s Research Center for Customer Analytics

by   |   October 3, 2012   |   Leave a comment

When Tom Thomas, executive director of marketing intelligence for digital ad agency Organic, wanted to take his company’s customer conversion intelligence to the next level, he could have roped in some consultants. Or brought in a big data analytics company. Or partnered with another agency. Instead, he called in the Ph.D.s from a network established by the Wharton Customer Analytics Initiative. Read More…


Organizers for the London 2012 Olympics have set ambitious sustainability goals. Photo via London 2012.

Sustainability Lessons from London Olympics: Effective Management Beats Data Collection at Finish Line

by   |   August 23, 2012   |   Leave a comment

The Games of the XXX Olympiad are over, but the data gathering and analytics work continues for The London Organising Committee which must now report on its performance against the sustainability and social responsibility goals it wove into nearly every aspect of the event. Read More…


Six Do’s and Don’ts for Outsourcing Big Data Analytics

by   |   August 21, 2012   |   1 Comment

Very large enterprises put in place the people, processes and technologies to handle growing sets of diverse and dispersed data in-house. But many more partner with third parties to create and execute big data analytics strategies. Here are six do’s and don’ts for outsourcing big data analytics. Read More…


Organizers for the London 2012 Olympics have set ambitious sustainability goals. Photo via London 2012.

London 2012: Data Management Challenges Behind the Most Sustainable Olympics Ever

by   |   July 20, 2012   |   Leave a comment

When the torch arrives in London’s Olympic Stadium on the night of July 27, it will not only mark the start of the Games of the XXX Olympiad. It will also shine a spotlight on the first host city to embed sustainability into its planning from the start. Read More…


KSL Media Uses Tableau to Deliver Ad Campaign Analytics and Reporting

by   |   July 2, 2012   |   Leave a comment

As data-driven marketing began to take hold in the ranks of the Fortune 500, KSL Media developed dashboards using Tableau Software business intelligence and visualization tools to analyze the effectiveness of ad campaigns. Read More…


ProPublica Sankey image

Data Visualization: Following the Money in the Presidential Campaign

by   |   May 18, 2012   |   Leave a comment

With the rise of super political action committees in presidential politics, the journalists at ProPublica created a data visualization to explore where the money goes and to find out if there was overlap between the firms hired by the committees and the major candidates’ campaigns. Read More…


Seeking Big Data Innovation? Answer These Questions First

by   |   April 30, 2012   |   Leave a comment

Companies like Netflix seeking innovations driven by big data often fail to ask the right questions. Michael Schrage of MIT offers a list. Read More…


In Awarding Prize for Analytics, Netflix Failed to Predict It Wouldn’t Be Used

by   |   April 30, 2012   |   Leave a comment

By not implementing innovative analytics algorithms, Netflix signaled the challenge of big data integration projects tied to a dynamic market. Read More…