Posts by Scott Etkin:


How Campaigns and Companies Use Data to Win the Race

by   |   August 15, 2016   |   1 Comment

Sisense CEO Amir Orad discusses how political campaigns are leveraging data analytics to target individual voters and guide their advertising spend, how campaigns’ data challenges mirror those of enterprises, and how the analytics efforts of current candidates compare. Read More…


Why Data Integration is the Future of Marketing

by   |   August 12, 2016   |   2 Comments

Shashi Upadhyay and Nipul Chokshi of Lattice Engines explain the value of eliminating data silos and integrating marketing technologies to enable sales and marketing to deliver a better customer experience. Read More…


Why Hackers Attack Healthcare Data, and How to Protect It

by   |   August 12, 2016   |   Leave a comment

Harish Pai of Business Technology Solutions explains why hackers target healthcare data, and measures that organizations are taking to protect it. Read More…


How to Use Big Data to Improve Patient Engagement

by   |   August 11, 2016   |   Leave a comment

Like any other industry, healthcare faces the challenge of engaging and retaining customers in a competitive environment. Dr. William Disch shares lessons for data-driven customer engagement and retention that apply across industry. Read More…


Social Media and the Power of Sentiment Analysis

by   |   August 10, 2016   |   Leave a comment

Bernard Marr writes that, as computers learn to read between the lines of our social media activity, companies are harnessing this ability in order to develop an understanding of customer feelings that no survey or focus group could ever hope to deliver. Read More…


How the Internet of Things Changes Big Data Analytics

by   |   August 9, 2016   |   3 Comments

Dan Graham of Teradata explains how petabyte-scale data streaming from IoT sensors impacts the way that organizations gather, integrate, store, and analyze data, and how data insights are applied to the business. Read More…


3 Big Data Housekeeping Measures You Can No Longer Overlook

by   |   August 8, 2016   |   1 Comment

As big data analytics matures, measures once considered a speed bump to analysts’ progress must be taken to ensure the success of big data initiatives, writes Dan Potter of Datawatch.
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How High-performance Computing Safeguards Your Summer Vacation

by   |   August 5, 2016   |   Leave a comment

High-performance computing systems are hard at work behind the scenes of many of the systems that make your vacation a success, writes OpenPOWER Foundation President Calista Redmond. Read More…


Gain Competitive Insight with Intellectual Property Data

by   |   August 5, 2016   |   Leave a comment

Applying data analytics to intellectual property is delivering unprecedented insight into competitors’ plans and future products, writes Innography CEO John Martin. Read More…


Libraries Check out Patron Data to Deliver Better Service

by   |   August 4, 2016   |   Leave a comment

Public libraries face many of the same challenges that businesses do. So a group of libraries used data analytics to determine how better to serve their communities and patrons. Read More…