Posts by Ian B. Murphy:


How Zillow Turned Scattered Data into a Growing Business

by   |   June 3, 2013   |   Leave a comment

Many enterprises are still struggling with how to get value out of their own data. But some companies, like online real estate marketplace Zillow, have made products  entirely out of data from outside their organization. In Zillow’s case, the entire Read More…


Application Developers Under Pressure to Create Self-Service Analytics

by   |   May 30, 2013   |   Leave a comment

Despite the growing complexity of big data and the methods to analyze it, self-service analytics and business intelligence tools are hitting the market in droves. That’s because an offshoot of the big data blitz is that appetite for data analysis, Read More…


Civic Hackathon Aims to Enrich Lives with Data

by   |   May 29, 2013   |   Leave a comment

Hackathons have become a popular way for developers and data geeks with similar interests to connect and create problem-solving or entrepreneurial applications. But the creative process of locking like-minded professionals in a room to find valuable ways to combine datasets Read More…


How Big Data Projects Can Start in the Boardroom

by   |   May 24, 2013   |   Leave a comment

Data projects have traditionally started in IT or by line-of-business managers looking to get ahead. But now that data is more often viewed as a valuable asset, C-suite executives are proposing and sponsoring big data projects more regularly, according to Read More…


Manufacturers See Savings, Service Boost in Use of Transportation Data

by   |   May 16, 2013   |   Leave a comment

At SAP’s SAPPHIRE conference, two very different manufacturers—Woodgrain Millwork and Honeywell—described their approaches for improving their use of data to address the transportation problems plaguing their organizations.
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Partners in SAP Ecosystem Prepare for Real-Time Supply Chain Analytics

by   |   May 16, 2013   |   Leave a comment

While the full vision of a HANA-supported system of real-time views into all the partners in a supply chain might be two or three years away, the potential has players in SAP’s ecosystem, including Ariba, and Tata Consultancy Services, laying the groundwork.
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Accenture CRM Veteran Develops Big Data Marketing Analytics Platform

by   |   May 13, 2013   |   1 Comment

Marketers are looking to get the right message in front of the right person at the right time—and use data to do it. What if you had a suite of software that did all the heavy lifting, from data quality Read More…


The Essential Value of Core Transaction Data in Analytics

by   |   May 10, 2013   |   Leave a comment

It’s popular in today’s big data hype cycle to focus on newer forms of data like user behavior data from websites and sentiment data from social media. But Shep Parke, the managing principal of markets and strategy at GrowthOps, said Read More…


Data Fuels Rise of Energy Efficiency Analytics Providers

by   |   May 2, 2013   |   Leave a comment

WALTHAM, Mass.—Using data to deliver insights can take very different forms, even in the same industry. Consider the approaches two Boston-based companies take to offering analytics for energy and resource management at their customers’ commercial buildings. EnerNOC monitors energy meters Read More…


From Hype To Reality: Targeting Success in Data-Driven Marketing

by   |   April 30, 2013   |   Leave a comment

The promise of data-driven marketing has two parts: different data sources and analytics will bring a better understanding of your target audience, and marketers will know how to get the right message about a product in front of the right Read More…