Posts by Mindy Charski:

Jersey Mikes sub

Retailers Use Analytics to Freshen Up Customer Loyalty Programs

by   |   February 25, 2013   |   Leave a comment

The Web makes it easy to compare deals, and lower prices and negative chatter can make an otherwise faithful customer stray. Companies like Jersey Mikes Subs and the U.S.-based branch of Nissan are turning to analytics to improve their loyalty programs. Read More…

Direct Marketers Fine-Tune Targeting with New Datasets, Analytics Tools

by   |   February 19, 2013   |   Leave a comment

Companies that rely on direct mail are finding ways to leverage insights gained from big data and analytics to boost the targeting and, in turn, the effectiveness of a vehicle still valued by many industries. Read More…

Enterprises Search for ‘Hybrid’ Leaders with Business and Analytics Expertise

by   |   November 21, 2012   |   Leave a comment

While demand for data science skills is growing, a number of large enterprises are emphasizing the need for leaders with both analytics skills and business acumen, to work with both analytics experts and line-of-business executives. Such superheroes are not easy to find. Read More…

The Challenges and Benefits of Aligning Marketing and IT for Analytics

by   |   October 31, 2012   |   Leave a comment

Hear that sound? It’s the stampede of marketers running into the information technology space. They need data analytics tools to do their jobs better, and with all the pressure they’re getting from the C-suite to show results, they’re in a Read More…

Shopping carts photo by code poet via Wikipedia

Retailers, Experts Cite Challenges to Implementing Big Data Analytics

by   |   October 4, 2012   |   Leave a comment

Gathering customer data isn’t a problem for Tuesday Morning. The company has access to information from sources like its new loyalty program, its new e-commerce platform, and social networks like Facebook and Pinterest. But Grant Anderson, the company’s vice president of IT merchandising systems, said that converging all this data is the next big challenge for the deep discount, off-price retailer. Read More…