Posts by Mindy Charski:


Euclid Data Scientist: In-Store Shopper Analytics Should Be Transparent

by   |   September 4, 2013   |   1 Comment

Euclid is a retail analytics company that gives brick-and-mortar clients insights about customer traffic they can use to improve their marketing, merchandising, and operations. The Palo Alto, Calif.-based company, which doesn’t disclose which clients it works with or how many Read More…


Indoor Location Holds Promise for Marketers’ Use of Customer Analytics

by   |   August 2, 2013   |   Leave a comment

Brick-and-mortar retailers can now use technologies like Bluetooth, Wi-Fi, and software in LED lights to talk with the smartphones of customers who are inside their stores or nearby. This new ability is enabling retailers to digitally engage with customers in Read More…


More Retailers View E-Receipts as Customer Relationship Channel

by   |   July 26, 2013   |   Leave a comment

Retailers are increasingly offering customers the chance to receive a receipt digitally. E-receipts are eco-friendly, and may be harder to lose than slips of paper. But marketers also see them as messages requested by consumers that are more likely to stand out in a cluttered inbox. Read More…


Analytics Target Purchase Influencers to Improve Email Marketing

by   |   July 11, 2013   |   2 Comments

Email, while not the flashiest of messaging vehicles, is still a valuable workhorse for many marketers: The MarketingSherpa 2013 Email Marketing Benchmark Report found that 60 percent of participants said email marketing was producing a return on investment. And not Read More…


5 Questions Social Media Marketing Analytics Can Answer

by   |   June 4, 2013   |   Leave a comment

By analyzing social media conversations – and watching what content people are sharing – analysts can answer a number of practical marketing-related questions. Marketing practitioners working in retail, including Rue La La, manufacturing and telecommunications discuss their experiences.
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Advertising Analytics Grows for Customer Targeting and Campaign Tests

by   |   May 30, 2013   |   Leave a comment

While ad agencies have long employed statisticians, the rise of analytics means clients are demanding ways to measure advertising effectiveness, says Dimitri Maex, an executive at Ogilvy & Mather. In this Q&A, Maex explains how agencies use analytics to better target customers and experiment with ad campaigns and why talent is a key issue for the industry. Read More…


How Online Retailer Cooking.com Chose a Customer Analytics Package

by   |   May 28, 2013   |   Leave a comment

For a long time the culinary ecommerce company Cooking.com shared a problem faced by so many businesses today: It had tons of information about customers—15 years’ worth since its founding and more streaming in every day—but it couldn’t extract the Read More…


8 Mistakes to Avoid When Implementing Marketing Analytics

by   |   April 10, 2013   |   Leave a comment

While it’s clear marketers feel the need to embrace data-based decision making, they face a number of potential pitfalls in implementing analytics to support their goals. In this article, experts discuss eight common ROI-limiting mistakes enterprises should avoid. Read More…


Orlando Magic Applies Analytics to Retain Season Ticket Holders

by   |   March 20, 2013   |   1 Comment

The Orlando Magic is gaining a reputation for being at the forefront of using data analytics to retain season ticket holders. It’s studying the behavior of these valuable customers to determine who is likely to renew for next year, and the team can then tailor its communications to help retain those it projects might leave. Read More…


How Marketers Use Game Mechanics to Engage Consumers and Analyze Behavior

by   |   March 5, 2013   |   Leave a comment

Competition is fierce on the Topliners website, where individuals strive to move up the leaderboard and earn points and badges. But Topliners is not a game in the traditional sense; it’s the community site of Eloqua, a cloud-based provider of Read More…