By analyzing social media conversations – and watching what content people are sharing – analysts can answer a number of practical marketing-related questions. Marketing practitioners working in retail, including Rue La La, manufacturing and telecommunications discuss their experiences.
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While ad agencies have long employed statisticians, the rise of analytics means clients are demanding ways to measure advertising effectiveness, says Dimitri Maex, an executive at Ogilvy & Mather. In this Q&A, Maex explains how agencies use analytics to better target customers and experiment with ad campaigns and why talent is a key issue for the industry. Read More…
For a long time the culinary ecommerce company Cooking.com shared a problem faced by so many businesses today: It had tons of information about customers—15 years’ worth since its founding and more streaming in every day—but it couldn’t extract the Read More…
While it’s clear marketers feel the need to embrace data-based decision making, they face a number of potential pitfalls in implementing analytics to support their goals. In this article, experts discuss eight common ROI-limiting mistakes enterprises should avoid. Read More…
The Orlando Magic is gaining a reputation for being at the forefront of using data analytics to retain season ticket holders. It’s studying the behavior of these valuable customers to determine who is likely to renew for next year, and the team can then tailor its communications to help retain those it projects might leave. Read More…
Competition is fierce on the Topliners website, where individuals strive to move up the leaderboard and earn points and badges. But Topliners is not a game in the traditional sense; it’s the community site of Eloqua, a cloud-based provider of Read More…
The Web makes it easy to compare deals, and lower prices and negative chatter can make an otherwise faithful customer stray. Companies like Jersey Mikes Subs and the U.S.-based branch of Nissan are turning to analytics to improve their loyalty programs. Read More…
Companies that rely on direct mail are finding ways to leverage insights gained from big data and analytics to boost the targeting and, in turn, the effectiveness of a vehicle still valued by many industries. Read More…
While demand for data science skills is growing, a number of large enterprises are emphasizing the need for leaders with both analytics skills and business acumen, to work with both analytics experts and line-of-business executives. Such superheroes are not easy to find. Read More…
Hear that sound? It’s the stampede of marketers running into the information technology space. They need data analytics tools to do their jobs better, and with all the pressure they’re getting from the C-suite to show results, they’re in a Read More…
