Posts by Mindy Charski:

Shopping carts photo by code poet via Wikipedia

Analytics Developers, Retailers Seek Path to Address In-Store Privacy

by   |   February 24, 2014   |   Leave a comment

Retailers are increasingly tracking the movements of shoppers inside and near their stores. Many are doing so using Wi-Fi or Bluetooth sensors that detect when cell phones in the area broadcast their unique MAC addresses. The technology providers who are Read More…

Facebook, Twitter Retargeting Tools Appeal to Creators of Mobile Ads

by   |   February 18, 2014   |   Leave a comment

Online merchants employing ad retargeting tools no longer have to say goodbye to those who leave their websites. Instead, by showing ads to visitors as they trek across the Web, companies can say “hello again” and so much more. In Read More…

How Online Merchants Can Reconnect with Shoppers Who Browse and Leave

by   |   February 5, 2014   |   Leave a comment

One way Merriam-Webster defines “abandon” is “to leave and never return to (something),” but many of today’s e-commerce firms don’t seem interested in embracing such a bleak definition. Instead, many are viewing so-called “browse abandoners” – those who have looked Read More…

Three Fresh Rules for Sales and Marketing in the Age of Analytics

by   |   December 31, 2013   |   Leave a comment

There has always been a need for marketing and sales to work well together, but the amorphous buying journeys business-to-business customers are taking today are necessitating even greater collaboration. “It’s no longer the old world of ‘Marketing generates leads and Read More…


Marketers Need to Set Real-Time Data Clock to Fit Strategic Goals

by   |   December 12, 2013   |   1 Comment

When business intelligence startup Domo recently asked 301 marketers about their data needs, 83 percent of respondents stressed the importance of real-time marketing data, and only 37 percent said they could actually access the data they need in real time. Read More…

My Experience with Disney’s MyMagic+ Customer Engagement System

by   |   November 21, 2013   |   Leave a comment

The Walt Disney Company’s latest self-described “collection of magical tools” is designed to lift customer experiences like Tinker Bell’s pixie dust and Aladdin’s flying carpet.   The tools fit under the umbrella of a real-world vacation management system called MyMagic+ that Read More…

Effective Customer Analytics Call for Data Integration, Culture Shifts

by   |   November 13, 2013   |   2 Comments

Today, many marketing organizations are finally exploiting the vast potential of their data to better listen to customers and strengthen relationships by creating offers and experiences that are more relevant and engaging. It’s all part of a quest to win Read More…

Analytics of Customer Data Drives Personalized Marketing Campaigns

by   |   October 29, 2013   |   Leave a comment

DALLAS – Last December the car rental company Hertz began a slow rollout of a marketing program that can tell it in real time what kinds of personalized offers or messages to give customers when they speak with a customer Read More…

Email illustration by RambergMediaImages via Flickr

5 Pitfalls with Email Marketing Campaigns—and Ways to Get Around Them

by   |   September 30, 2013   |   2 Comments

Software executive Ran Shaul tells a tale that should make email marketers cringe: He knows companies that have millions of customers they can’t communicate with anymore because they have abused their email marketing channel. They sent weekly emails designed to Read More…

Marketers Integrate Customer Experience Data in Drive to Grow Revenue

by   |   September 19, 2013   |   Leave a comment

EDA is in the market intelligence business – it sells data subscriptions to organizations that make, sell, service or finance equipment in industries like agriculture and construction. But prior to the spring of 2012, EDA was missing critical pieces of Read More…