Posts by Matthew Brodsky:

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Marketers Find Opportunities in Fresh Analytics Use Cases

by   |   October 23, 2013   |   Leave a comment

PHILADELPHIA—The market for sports and entertainment event sponsorships is, historically speaking, “intellectually insulting,” says Mark Piening, founder and CEO of Circle Media, a marketing agency. That’s because brands have spent marketing money—what Piening estimates is $20 billion a year in Read More…

Insurance Executives Cite Business Benefits of Data Governance Efforts

by   |   April 18, 2013   |   Leave a comment

PHILADELPHIA—Insurance companies have never been short on data. They have always collected great quantities of it, ranging from home owner addresses, to the crash histories of drivers, to the slip-and-fall claims and property losses of commercial policyholders down to their Read More…