Posts by Jessica Sirkin:


Return Path logo

A Front Row Seat for Hadoop’s Journey to Enterprise Readiness

by   |   August 21, 2013   |   Leave a comment

Return Path analyzes emails for its clients, mostly email marketers and corporate security professionals. It’s a data intensive task because its clients send millions of emails a day. The company was founded on the back end of the dot-com boom, Read More…


VoloMetrix Analyzes Enterprise Efficiency Using Email, Calendar Data

by   |   August 16, 2013   |   Leave a comment

According to the 2012 McKinsey Global Institute study “The Social Economy: Unlocking Value and Productivity through Social Technologies,” knowledge workers spend approximately 28 percent of their workday sending or answering emails.  That is slightly more than a quarter of each Read More…


Texas A & M Offers M.S. in Analytics for Working Professionals

by   |   July 29, 2013   |   Leave a comment

Texas A & M is joining the group of large universities offering professionals a chance to earn a masters’s degree in analytics. But instead of having a program based at its campus in College Station, Texas A & M is Read More…


Seattle Children’s Hospital Upgrades to IBM PureData to Improve Care

by   |   July 16, 2013   |   Leave a comment

Until June of this year, the Seattle Children’s Hospital was storing all of its data on 31 SQL servers, which were progressively breaking down. Even with the large number of servers, the hospital had not been able to keep up Read More…


IBM Economist: Big City Projects Ripe for Analytics-Based Innovation

by   |   June 28, 2013   |   Leave a comment

BOSTON – Think of the city as a system, advises Martin Fleming, chief economist and vice president of business performance for IBM.  Just like any system, a city can generate immense amounts of data on everything from when people turn Read More…


Analytics Guide Business Model of New National Florist Network

by   |   June 28, 2013   |   Leave a comment

David Goldstein, owner of My Beverly Hills Florist in Beverly Hills, Calif., does not consider himself to be Web savvy, but it’s the Internet that’s brining in his big business through a webpage he updates himself. His business has gone from Read More…


Data Driving More Marketing Decisions at Tech Firms, Panel Says

by   |   June 18, 2013   |   Leave a comment

BURLINGTON, Mass.—Greg Donahue, director of marketing programs for Mercury Systems, a maker of electronics for defense systems, had a mission to increase revenue but to do so with a shoestring budget. Unwilling to take this challenge lying down, he turned Read More…


Marketing Analytics Focus of New Program at IIT Stuart School

by   |   June 17, 2013   |   Leave a comment

The Stuart School of Business is a little unusual in the world of business education.  Based out of the Illinois Institute of Technology (IIT), the school offers what professor and director of graduate business Krishna Erramili calls an “M.B.A. for Read More…


Splunk Customers Describe Network Security, Fraud Detection Use Cases

by   |   June 13, 2013   |   1 Comment

CAMBRIDGE, Mass.—With the help of Splunk, the University of Connecticut was able to help the FBI. Someone had been calling in bomb threats at universities around the country in order to see the chaos they could cause.  The large amounts Read More…