Posts by Drew Harris:

Know Your Customer

Data Alone Doesn’t Drive Business, Delivering the Ultimate Customer Experience Does

by   |   May 30, 2017   |   Leave a comment

Here are three tips for effectively using data to deliver a superior user experience that will create a lasting impression and keep them coming back. Read More…

artificial intelligence

What We Talk About When We Talk About AI

by   |   May 29, 2017   |   1 Comment

What do we call the collection of technologies that make up what we used to call “artificial intelligence?” Read More…

Looking Forward: Five Key Steps for Data Planning

by   |   May 26, 2017   |   Leave a comment

Marketers who plan and prioritize using data are able to leverage it to its fullest capabilities—and can directly impact job performance, effectively manage resources, and positively affect the bottom line. Read More…

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Increase Worker Productivity: Stopping the Screen-Swapping Effect

by   |   May 25, 2017   |   Leave a comment

More than 64% of companies that embed self-service capabilities saw a decline in ad hoc requests from users, according to the 2017 State of Embedded Analytics Report. Read More…


Analytics Teams Should Be Like Super Bowl Champions. Really.

by   |   May 24, 2017   |   Leave a comment

To assemble your company’s analytics dream team you’ll need deeper expertise, likely including the following specialists. Read More…

6 Simple Steps for Creating a Robust Data Strategy

by   |   May 23, 2017   |   2 Comments

Whether you’re a Big Data giant like Facebook or Google, or a small, family-run business, all smartly-run businesses starts with strategy. And these days, every company, big or small, in any industry, needs to have a data strategy in place. Read More…

artificial intelligence

Cognitive on the Continent

There is little doubt that the United States is the most active market for cognitive technologies, but it is hardly the only one. There is also considerable interest in the technology in Europe, and a number of projects are underway in relatively sophisticated organizations. Read More…

What to Know Before Using Cloud Solutions

by   |   May 19, 2017   |   Leave a comment

Cloud technology has come a long way in the past few years. However, there are still some things that companies should be aware of and well-versed in before fully adopting cloud-based solutions. These considerations help companies decide if cloud-based systems Read More…

Tools for Making Machine Learning Easier and Smoother

by   |   May 18, 2017   |   Leave a comment

Learn new methods for using deep learning to gain actionable insights from rich, complex data. During the past decade, enterprises have begun using machine learning (ML) to collect and analyze large amounts of data to obtain a competitive advantage. Now Read More…

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Big Data Terminology: 16 Key Concepts Everyone Should Understand (Part II)

by   |   May 17, 2017   |   3 Comments

This is part II of the remaining key concepts that you should understand if you want to learn more about Big Data. Read More…