Posts by Ellis Booker:


Tips for Aligning Business, IT and Strategic Goals for Analytics Gains

by   |   October 30, 2013   |   Leave a comment

Gather IT executives from different industries to talk about the challenges of harnessing value from big data and you will hear common themes: The size of datasets to manage. The complexity of managing projects to produce results. The vendor relationships Read More…


Cisco Sees Retailers Harvesting Internet of Things for Analytics

by   |   October 9, 2013   |   Leave a comment

A decade and more ago, when “e-commerce” was all the rage, technology innovation experts focused on online-only retailers like Amazon.com. In addition to the still-novel customer experience of purchasing goods online, there was a data-driven reason for this attention. By Read More…


McDonald’s Moves to Franchise-Level Analytics to Elevate Performance

by   |   August 29, 2013   |   1 Comment

How much analytical rigor can you bring to the business of serving hamburgers and French fries? Quite a lot, it turns out. Rainer Dronzek, director of operations research at the McDonald’s Corporate Innovation Center, unpacks traffic inside and outside the restaurants, using point-of-sale data, video analytics and 3D simulations of traffic patterns. The goal: improve traffic flow and efficiency, thereby improving customer experience and McDonald’s bottom line. Read More…


ConAgra’s Quest to Gain Actionable Insights from Social Media Data

by   |   August 28, 2013   |   Leave a comment

CHICAGO—Measuring how American shoppers consume media and marketing messages is an enormous challenge for Freddy Guard, director of advanced analytics at ConAgra Foods, Inc. Watching television is not a singular activity anymore, for example. Seventy-seven percent of consumers use another Read More…