Posts by Cyril Tuohy:

Advertisers Push for Data to Measure Audiences in Multiple Channels

by   |   May 23, 2013   |   Leave a comment

For advertisers, the challenge is how to measure the effectiveness of their ad dollar when consumers hear about a product on television, research it two days later on a mobile phone, comparison shop on other websites using a desktop, before finally closing the sale on a tablet on their commute home from work. Read More…