Moving Past the Tipping Point for Mobile Analytics

by   |    September 17, 2012

Most companies using smart phones and tablets are just now realizing how powerful they can be when you develop applications tailored to their needs. Top level executives are interacting with data in ways they never have before, leading to better Read More…



Market and Business Drivers for Big Data Analytics

by   |    September 16, 2012

To best understand what “big data” can mean to your organization, start by understanding the conditions that has led to its growing acceptance. In this article, the first in a series, David Loshin explains the economic drivers that make new analytics applications worth evaluating given today’s exploding data volumes, and the technology innovations that make such systems more accessible to more companies. Read More…


Improving the Effectiveness of Customer Sentiment Analysis

by   |    September 13, 2012

Is this tweet positive or negative? “If I break/lose my iPhone 4s, I’m seriously going to commit suicide.” If you say that comment doesn’t sound the least bit “negative,” it proves one thing—you’re not software. Misclassification strikes at the heart of the uneasiness over sentiment analysis: While companies want insights from social media, they debate the accuracy of available tools. Experts in this article discuss techniques to elevate the results. Read More…



Analytics and the Drive for New Opportunities in Micromarket Targeting

by   |    September 12, 2012

Sometimes good things come in small packages. In business-to-business sales, big data tools and techniques are digging up veritable truffles in the form of micromarkets. Running the right algorithms on a variety of data makes it possible to refocus sales efforts on the market slices with the most potential—often with dramatic results, researchers from McKinsey & Co. report. Read More…


supermarket photo by Polycart

Price Optimization Firms Bring Dynamic Pricing to Retail Aisles

by   |    September 11, 2012

Individualized pricing methods once primarily associated with buying airline tickets have come to the supermarket aisles, as well as to the shelves of brick-and-mortar and online retail stores. Understanding the product preferences of individual shoppers allows retailers to create prices and special offers tailored to that specific consumer’s purchase patterns. Read More…


How Touch Screens Create New Mobile BI and Analytics Interactions

by   |    September 10, 2012

From repair crews in the field, to sales personnel at a client’s office, to chief executives in the boardroom, all levels of employees can benefit from having operations information no matter where they are. With tablets and smartphones becoming more Read More…


An Introduction to Hadoop in the Enterprise

by   |    September 7, 2012

Whether it’s to store a massive amount of data, or to quickly run applications like fraud protection, recommendation engines, sorting address book data or to analyze website traffic, companies have found many different uses for the open-source platform Hadoop. Read More…