An Introduction to Sentiment Analysis

by   |   February 5, 2013 12:04 pm   |   1 Comments

Companies have always wanted to know what their customers really think. And there are times when customers are very willing to share their views about a product, service or brand on Facebook, Twitter and other social media sites. This is where customer sentiment analysis comes in, a fast-growing field that attempts to turn those online expressions into actionable insight.

But while the prospect is alluring to marketers, it is not a simple process. How does it work? Why is it so challenging? What are common use cases? Read “Guide to Sentiment Analysis,” Data Informed’s introduction to the subject by clicking here.

Also see these related articles:

Effective Sentiment Analysis Makes All Departments Customer Centric

Improving the Effectiveness of Customer Sentiment Analysis

Opposition Research: Sentiment Analysis as a Competitive Tool

Presidential Debates Provide Living Laboratory for Marketers Studying Sentiment Analysis

Analytics Converting Call Centers into Insight Centers

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One Comment

  1. Darren Youlds
    Posted February 7, 2013 at 11:42 pm | Permalink

    I feel that if a business is to know what customers really are thinking they should be able to gather feedback and data in real time and act towards them on site. Something similar to what the Geteco tool provides. Listening is the key but when and where businesses listen makes a huge diffrence.

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