Companies have always wanted to know what their customers really think. And there are times when customers are very willing to share their views about a product, service or brand on Facebook, Twitter and other social media sites. This is where customer sentiment analysis comes in, a fast-growing field that attempts to turn those online expressions into actionable insight.
But while the prospect is alluring to marketers, it is not a simple process. How does it work? Why is it so challenging? What are common use cases? Read “Guide to Sentiment Analysis,” Data Informed’s introduction to the subject by clicking here.
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