Chief Data Officer

Chief Data Officers: The New ‘Oil’ Barons

by   |    September 26, 2016

What exactly is the scope of the role of Chief Data Officer? What are the defining terms for the newly minted position within the organization? The exact nature of the job is nebulous in part because the defining characteristics are still to a large extent, up in the air. Read More…

The Critical Importance of Classifying Attributes

by   |    September 22, 2016

If your company’s promotions aren’t succeeding, or if your new product or service success rate is low, take a cue from aggressive adopters of attribute-based analytics. Classify some of the key attributes of your past and current products or services. Figure out what customers prefer what attributes. Read More…