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Romney and Obama

Two Very Different Predictive Models for the Presidential Election

by   |   November 5, 2012   |   Leave a comment

Business analysts would do well to pay attention to the scrutiny that election prediction models engender. While the readouts from a customer analytics project won’t rival the passions generated by a close contest for the White House, there are two important takeaways from the political fray. First, the audience for your predictions needs to understand the terms you use to communicate your findings. Second, you need to be ready to defend your model against loud criticism. Read More…



Dollar General uses 1010data to track the contents of shopping baskets to analyze correlations among consumer choices.

1010data Offers Data Warehouse-as-a-Service for Analytics Queries

by   |   September 24, 2012   |   Leave a comment

Among the strengths of the spreadsheet: many business users already know how to interpret numbers on one. 1010data takes this idea and expands it exponentially. The company’s software-as-a-service data warehouse provides fast-response queries to datasets that contain hundreds of billions of rows, serving up results via a Web browser into familiar formats including Microsoft Excel. Read More…