08-17 DI opinion cropped

Getting Your Business Ready for GIS

by   |    May 15, 2013

GIS technology can lead to more profitable operations. But companies looking to implement powerful location analytics tools need to lay the groundwork in terms of data models, information systems business processes to yield the benefits, Stephen McElroy of American Sentinel University writes in this opinion piece.
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Data Informed Podcast

The Essential Value of Core Transaction Data in Analytics

by   |    May 10, 2013

It’s popular in today’s big data hype cycle to focus on newer forms of data like user behavior data from websites and sentiment data from social media. But Shep Parke, the managing principal of markets and strategy at GrowthOps, said Read More…







Data Informed Podcast

The Rise of Real-Time Marketing in a Data-Driven World

by   |    May 6, 2013

David Meerman Scott has a wakeup call for marketers’ traditional way of approaching customers and campaigns designed to reach them: Stop working so much on the future. Instead, focus on the now. Scott, a marketing strategist and author of several Read More…


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